Trapstar: The Underground Powerhouse of Streetwear
Trapstar is more than a clothing label—it’s a cultural movement born from the streets of London that has taken the global fashion scene by storm. Blending urban grit with bold design, Trapstar represents the raw, unfiltered energy of the underground. What started as a passion project by a few friends quickly turned into a streetwear empire worn by icons in music, sports, and youth culture.
The Birth of Trapstar
Trapstar was founded in West London in the early 2000s by Mikey, Lee, and Will, a trio of friends who began making custom T-shirts and selling them out of car trunks and house parties. Their designs were bold, mysterious, and spoke to a generation that felt ignored by mainstream fashion.
The name “Trapstar” came from the idea that anyone can be a star, even if they come from the trap—a term for struggle, hustle, and the streets. The brand’s motto, “It’s a Secret,” captured its allure and mystique, spreading through word of mouth before exploding in popularity.
What Makes Trapstar Unique
Trapstar’s success isn’t built on gimmicks—it’s built on authenticity. The brand reflects the struggles, dreams, and creativity of urban youth. Every design feels like it has a story behind it.
Core elements include:
Gothic fonts and high-contrast graphics
Dark color palettes with red, black, and white themes
Military and sportswear influence in jackets, vests, and tracksuits
Iconic logos, such as the Chenille T-Star, “It’s a Secret”, and the Trapstar Arch
Limited drops that fuel hype and exclusivity
It’s the kind of brand that doesn’t follow trends—it creates its own lane.
Signature Trapstar Pieces
Trapstar Jacket
Especially the Hyperdrive Puffer Jacket, one of the most sought-after pieces. It combines luxury street style with functional design.Trapstar Hoodie
Known for its heavyweight cotton, bold graphics, and slogans like “Fully Autonomously” and “It’s A Secret.”T-Shirts and Tracksuits
Perfect for daily wear with oversized fits and eye-catching prints. Often seen in black or white with red accents.Caps and Accessories
Embroidered logos and subtle branding make them perfect finishing touches for a streetwear outfit.
Celebrity Co-Signs
Trapstar’s rise is powered not just by design but by who wears it. The brand has gained international recognition, especially through co-signs from major figures:
Rihanna
Drake
Stormzy
Jay-Z (whose Roc Nation label partnered with Trapstar)
A$AP Rocky
Central Cee
These endorsements have turned Giacca Trapstar into a global force while keeping its underground energy alive.
The Roc Nation Connection
One of the brand’s biggest milestones was when Jay-Z’s Roc Nation invested in Trapstar. This partnership helped the brand expand its reach while staying independent in spirit. It gave Trapstar access to a larger platform without compromising its creative control.
Trapstar’s Cultural Impact
Trapstar speaks to a generation that values hustle, authenticity, and community. It’s not just fashion—it’s a badge of identity for people who came from the bottom and made it their mission to rise.
The brand has made major waves in music, streetwear, and sports culture. From the streets of London to the stage at music festivals, Trapstar carries a sense of defiance and ambition.
Where to Buy Trapstar
Due to its limited drops and cult following, getting your hands on Trapstar pieces can be tough.
Official Website:
Select Retailers: Stores like Selfridges (UK) occasionally stock Trapstar
Pop-Up Shops: Limited-time events in major cities
Resale Platforms: Grailed, StockX, and Depop for sold-out drops
Always beware of fakes—Trapstar’s popularity means counterfeit items are common in the secondary market.
How to Style Trapstar
Trapstar’s versatile look fits perfectly into the modern streetwear uniform. Here’s how to wear it:
Go monochrome: A full Trapstar tracksuit with fresh white sneakers
Layer smart: Puffer jacket over a Trapstar hoodie with black cargos
Add accessories: Bucket hat, crossbody bag, or Trapstar cap for a polished edge
Keep it clean: Minimalist sneakers and sharp silhouettes to balance bold graphics
It’s streetwear with a message—make sure your confidence matches your fit.
Final Thoughts
Trapstar represents more than fashion—it’s a lifestyle rooted in resilience, ambition, and rebellion. From underground London roots to international stages, the brand has stayed true to its message: anyone, from anywhere, can become a star.
